Real Cowboy Manifesto
Real Cowboy it’s not based on a person or a group of people. Real Cowboy is an idea. It’s a goal. A reminder. A moment to be celebrated. It’s who we want to be every single day.
Somewhere along the lines, we realized that Real Cowboys aren’t perfect, and no one expects them to be. Perfect doesn’t exist, and to be honest, we’re not searching for it. Not anymore. We are searching for Real. We are searching for the light and the dark. The beautiful and the messy. The hard, the unraveled, the true. That’s where the real beauty lies.
The last time you admitted defeat, cried in the bathroom, stayed when you wanted to run, or said the thing you knew you shouldn’t say because someone else told you it wasn’t cool or polite or respectable. That’s Real Cowboy shit. And that is what we work towards every single day.
The Real Cowboy Manifesto is and always will be a work in progress, just like us...
Real Cowboys work with their hands.
Real Cowboys understand that we’re all gonna die and you can throw as much money and shit at it as you want, but it’s still coming.
Real Cowboys know that the best work you’ll ever do won’t be for an audience.
Real Cowboys know that there is no hack, you just need to show up and do the work.
Real Cowboys have let their ego get the best of them and they’ve gotten taken down. They’ve shown their ass.
Real Cowboys know that what affects one wolf affects the entire pack.
Real Cowboys don’t take a photo of every sunrise. They just stop to enjoy it.
Real Cowboys do not go gently into the blue light.
Real Cowboys don’t do Mother’s Day or Mardi Gras sales. They don’t worry about their competition because they know their worth.
Real Cowboys take risks every damn day. They know discomfort.
Real Cowboys feel it all. The burning of the summer sun, the chill of the winter whip up jacket sleeves. Their life isn’t temperature controlled.
Real Cowboys aren’t looking for your approval. They are looking to do good work. To finish the day full.
Real Cowboys know that people contain multitudes. You can’t look at the outside of the house and have any idea what’s going on inside. The same goes for them. You underestimate them every time. They prefer it that way.
We are not always Real Cowboys around here, but we damn sure try to be.
